The Gunners will open their title defence against Coventry at the Emirates Stadium on Friday, just 34 days after the World Cup ended.
Arsenal finally ended a 22-year wait for the Premier League title last season after finishing runners-up in the previous three campaigns.
With the club once again among the favourites to win the league, Arteta believes his players must start the new campaign with the same hunger and determination.
Arsenal also sent an early warning to their rivals by defeating Manchester City 3-0 in the Community Shield last weekend.
The squad has been strengthened with the arrivals of Bruno Guimaraes and Christos Tzolis, while Ezri Konsa is expected to join from Aston Villa.
Arteta admitted that defending the title would bring additional pressure but said he would rather have his team in a position where opponents are chasing them.
He stressed that Arsenal must forget last season’s achievement and prove themselves again from the beginning.
According to the Spanish manager, the team must maintain its ambition, improve on last season and remain in control of its own destiny.
After finally ending their long wait for the Premier League trophy, Arsenal will now face the challenge of showing that they can remain at the top.
